Haystack Earth

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Organic search growth for ambitious fashion, Beauty & lifestyle brands

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Organic search growth for ambitious fashion, Beauty & lifestyle brands

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Suspect that your SEO is bad?

It probably is.

You've done the hard part — built a strong brand, nailed your Instagram, got influencers talking.

The problem? All that brand power is going to waste on search.

Here's what's happening:

You show up when people search your brand name. That's great... for existing customers.

But right now, thousands of your ideal customers are searching for your products.

Not your brand name. Your products.

And you're not showing up.

Instead, they're finding your competitors, while you spend more and more on ads just to maintain growth.

The solution isn't another growth hack or "secret SEO technique."

It's actually pretty simple.

We win by giving Google what it wants.

Our approach

You sell stuff, people want stuff, we join the dots.

We play the long game. No tricks, no hacks – just making sure Google can actually read your site and structuring content to match what real people are actually searching for.

And it works, beautifully.

We’re not growth hackers or algorithm whisperers.

Think of us more like librarians – our job is to help people find exactly what they’re looking for.

We make sure your products are perfectly placed where your customers are already searching.

You sell stuff, people want stuff, we join the dots.

We play the long game. No tricks, no hacks – just making sure Google can actually read your site and structuring content to match what real people are actually searching for.

And it works, beautifully.

We’re not growth hackers or algorithm whisperers.

Think of us more like librarians – our job is to help people find exactly what they’re looking for.

We make sure your products are perfectly placed where your customers are already searching.

Here’s how we do it:

Bridge the language gap

We match your site’s language with what your customers type into Google.

Your site:

elevated athleisure essentials with performance-enhanced technical fabrications

Your customers:

gym leggings that aren’t see through when squatting

Small act, big results.

Technical tidy up

From product variations splitting your rankings to filter pages creating chaos, we find and fix the problems hiding your products from search crawlers.

Build authority (non-gross way)

Build authority
(non-gross way)

Yes, you need links.

But instead of spamming blogs or buying shady backlinks that blow up in your face 12 months from now… we’ll help you build genuine authority in a way that actually makes sense for your brand.

Experience auditing

Build authority
(non-gross way)

SEO used to be about content and links. Easy peasy. But in the age of AI generated content, things have changed a bit.

When anyone can spew out a 10,000 word blog post in 30 seconds, Google cares vastly more about the experience users had on your website than if you had a long tail blog post on some obscure topic.

We help our clients to identify CX bottlenecks that undermine search authority.

CLIENT RESULTS

CLIENT RESULTS

We've worked with brands like Oscar Wylee, Oroton, Industrie, ELEVEN Australia, and plenty of others you'd recognise.

We’d be happy to run you through some of the results that we’ve achieved for our clients, and what we've learned from the failures along the way, too.

WHO WE help

Here's our sweet spot: fashion, beauty and lifestyle brands doing at least $1M+ in revenue.

Sound familiar? You're probably running a thriving Shopify Plus store, a growing D2C beauty brand, or a lifestyle label that's proven itself on social.

We help brands like yours to:

Build a competitive moat
Show up exactly when people are searching (not just when you're paying)
Transform marketing from an unrelenting spend into a compounding asset

Ready to get started?

Book a 30-minute consultation.

Let's explore your brand's potential in search, discuss your growth goals, and see if we're the right team to help you get there.

BOOK A MEETING →

36-38 Gipps St.
Collingwood,
Victoria, 3066
Australia

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