HAYSTACK

Earth

eCommerce SEO agency

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Organic search growth for ambitious fashion, Beauty& lifestyle brands

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Organic search growth for ambitious fashion, Beauty & lifestyle brands

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Organic search growth for ambitious fashion, Beauty & lifestyle brands

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Suspect that your SEO is bad?

It probably is.

You've done the hard part — built a strong brand, nailed your Instagram, got influencers talking.

The problem? All that brand power is going to waste on search.

Here's what's happening:

You show up when people search your brand name. That's great... for existing customers.

But right now, thousands of your ideal customers are searching for your products.

Not your brand name. Your products.

And you're not showing up.

Instead, they're finding your competitors, while you spend more and more on ads just to maintain growth.

The solution isn't another growth hack or "secret SEO technique."

It's actually pretty simple.

We win by giving Google what it wants.

GET A FREE ORGANIC SEARCH OPPORTUNITY ASSESSMENT

Fancy name, but basically we'll take a look and tell you if your SEO is cooked.

We'll be in touch with an overview of:

  • Your site’s current SEO performance

  • Specific growth opportunities

  • Technical barriers holding you back

  • Whether investing in SEO makes commercial sense

We only work with brands where we can deliver measurable results. If we can't help, we'll let you know.

Our approach

You sell stuff, people want stuff, we join the dots.

We play the long game. No tricks, no hacks – just making sure Google can actually read your site and structuring content to match what real people are actually searching for.

And it works, beautifully.

We’re not growth hackers or algorithm whisperers.

Think of us more like librarians – our job is to help people find exactly what they’re looking for.

We make sure your products are perfectly placed where your customers are already searching.

You sell stuff, people want stuff, we join the dots.

We win by giving Google what it wants.

Not by gaming it.

Not by tricking it.

We play the long game by building sites that Google can actually read and creating content that real people are actually searching for.

And it works, beautifully.

We’re not growth hackers or algorithm whisperers.

Think of us more like librarians – our job is to help people find exactly what they’re looking for.

We make sure your products are perfectly placed where your customers are already searching.

Here’s how we do it:

You sell stuff, people want stuff, we join the dots.

We play the long game. No tricks, no hacks – just making sure Google can actually read your site and structuring content to match what real people are actually searching for.

And it works, beautifully.

We’re not growth hackers or algorithm whisperers.

Think of us more like librarians – our job is to help people find exactly what they’re looking for.

We make sure your products are perfectly placed where your customers are already searching.

Here’s how we do it:

Here’s how we do it:

Bridge the language gap

We match your site’s language with what your customers type into Google.

Your site:

elevated athleisure essentials with performance-enhanced technical fabrications

elevated athleisure essentials with performance-enhanced technical fabrications

elevated athleisure essentials with performance-enhanced technical fabrications

Your customers:

gym leggings that aren’t see through when squatting

gym leggings that aren’t see through when squatting

gym leggings that aren’t see through when squatting

Small act, big results.

Technical tidy up

From product variations splitting your rankings to filter pages creating chaos, we find and fix the problems hiding your products from search crawlers.

Build authority (non-gross way)

Build authority
(non-gross way)

Yes, you need links.

But instead of spamming blogs or buying shady backlinks that blow up in your face 12 months from now… we’ll help you build genuine authority in a way that actually makes sense for your brand… without the ick.

Some of the brands
we've worked with

About us

Hi, I'm Ollee Palmer.

First things first, I should confess: I never intended to start an SEO agency.

You see… in the last decade, I've helped to grow dozens of eCom brands working as a consultant. But I grew tired of seeing the same frustrating situation unfold, time and time again.

Photo of me looking smug by

Smug photo of me by

My clients were either completely ignoring SEO (oh dear) or getting tangled up with agencies that, well, weren’t delivering the goods.

When I looked for agencies to recommend, all I found were empty promises and dubious techniques. No one was actually focused on driving revenue.

The solution was obvious: build an agency that actually works. Onwards and upwards!

WHY BRANDS CHOOSE US

Our work is guaranteed

We offer a six-week money-back guarantee. You must think we’re a good fit, or we’ll give you a full, prompt refund.

We don't work with everyone

Sewerage pump manufacturers will need to keep looking for their SEO dream team. Sorry, nothing personal.

We also don’t work with asbestos removal firms, personal injury lawyers, or anyone selling industrial lubricants (no matter how much they might insist that it’s a lifestyle product).

The reason is simple: we’d rather be experts at one thing than average at everything.

Product variations splitting your rankings?

International sites competing with each other?

Filters creating URL chaos?

If you’re doing this stuff for the first time, it can be overwhelming. After a few dozen times, it's just another Tuesday.

We don’t work with everyone

Sewerage pump manufacturers will need to keep looking for their SEO dream team. Sorry, nothing personal.

We also don’t work with asbestos removal firms, personal injury lawyers, or anyone selling industrial lubricants (no matter how much they might insist that it’s a lifestyle product).

The reason is simple: we’d rather be experts at one thing than average at everything.

Product variations splitting your rankings?

International sites competing with each other?

Filters creating URL chaos?

If you’re doing this stuff for the first time, it can be overwhelming. After a few dozen times, it's just another Tuesday.

We find revenue (not just rankings)

We hunt down the search opportunities that actually make sales, not just the ones that just look great in reports.

We find revenue
(not just rankings)

We hunt down the search opportunities that actually make sales, not just the ones that just look great in reports.

WHO WE help

Here's our sweet spot: fashion, beauty and lifestyle brands doing at least $1M+ in revenue.

Sound familiar? You're probably running a thriving Shopify Plus store, a growing D2C beauty brand, or a lifestyle label that's proven itself on social.

We help brands like yours to:

  • Build a competitive moat

  • Show up exactly when people are searching (not just when you're paying)

  • Transform marketing from an unrelenting spend into a compounding asset

Ready to get started?

Book a 30-minute consultation.

Let's explore your brand's potential in search, discuss your growth goals, and see if we're the right team to help you get there.

No obligation or hard sells - just an honest conversation about what's possible for your business.

BOOK A MEETING →

© 2024 Haystack Earth Pty. Ltd.

36-38 Gipps St.
Collingwood,
Victoria, 3066
Australia

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